Proposal to Bischoff Textil AG · St. Gallen

Understanding your craft.

Giving it an exact expression.

Bischoff Textil has been embroidering since 1927: for fashion, for medicine and technical textiles. And it keeps, in the same building, the world's largest private collection of historic embroidery. These three things — commission work, precision manufacturing, the archive — are where the page you have seen comes from.

That page is a first reading of your public material. You can take it as it stands, deepen it in a conversation, or extend it with further materials.

A proposal by Christophe Picou · Luxpotential.

Gwen Aubry, CEO of Bischoff Textil AG
The Alti Stickerei site in Wittenbach at night
Gold brocade with embroidery from the collection
Craft first
What the reading held first

Five figures from your material.

1927founded, in St. Gallen
3activities under one name
2sites: Diepoldsau and Thailand
2200sq m Alti Stickerei, Wittenbach
1collection, the world's largest private

Five figures from your public material. The page sets them out; your eye confirms them.

The packages

Decide how far we go together.

Three packages, fixed prices. What you choose depends on how much of your daily reality should enter the page.

01

The proposed page

CHF 1,200.–excl. VAT, fixed price

You recognise yourself in the page and want to use it.

  • Starting point: the reading already made from your public material
  • You receive: the page, its texts and its design, with a short note on the design decisions
  • Adjustments: one consolidated round of feedback
  • SEO and AEO: editorial preparation and markup included
  • Handover: the files and a 30-minute handover
Choose this package
To go deeper 02

The page and the conversation

CHF 1,900.–excl. VAT, fixed price

You want your day-to-day experience to enrich this first reading.

  • A one-hour conversation (activity, customers, particularities, priorities); by video by default, on site on request
  • A tested reading: a one-page synthesis (what you bring, key messages, evidence)
  • The deepened page: texts and hierarchy reworked, in the visual direction shown
  • Adjustments: two consolidated rounds
  • SEO and AEO: adapted to the confirmed content
  • Handover: page, synthesis, files, 30 minutes
Choose this package
03

The page and the materials

CHF 2,800.–excl. VAT, fixed price

You want to find that expression in your sales conversations too.

  • Everything in the previous package
  • A two-page presentation sheet (PDF)
  • A cover visual for LinkedIn or Facebook, depending on the channel you actually use
  • Adjustments: two consolidated rounds for the page and the materials
  • SEO and AEO: the same preparation, consistent messages across materials
  • Handover: all files, 30 minutes
Choose this package

A page in your language, a visual direction and the adjustments described are included in every package.

The comparison

The three packages side by side.

What each package contains, line by line.

The pageCHF 1'200.–Page and conversationCHF 1'900.–Page and materialsCHF 2'800.–
The proposed page, its texts and its designIncludedIncludedIncluded
One-hour conversation with youNot includedIncludedIncluded
One-page synthesis and reworked textsNot includedIncludedIncluded
Presentation sheet, two pages PDFNot includedNot includedIncluded
Cover visual for LinkedIn or FacebookNot includedNot includedIncluded
Consolidated rounds of feedback122
Editorial preparation for SEO and AEO of the pageIncludedIncludedIncluded
Files and 30-minute handoverIncludedIncludedIncluded
Embroidered gold brocade, close-up
The point of the proposal

Your craft first. The page after.

In all three packages

A business that is understood, by your visitors and by search engines.

Every package includes editorial preparation for SEO and AEO. Both are explained below.

Useful information

The business clearly set out: the three activities, the sites, the collection, the address, the opening hours. Evidence attributed, answers to the questions customers actually ask.

An accompanied handover

A note for your service provider: final address, indexing, consistency with the existing site. The handover helps them prepare the integration.

Reserve: indexing, ranking and citations in AI answers depend on the search engines, on publication and on the visibility of your web address. No package guarantees a position.

The process

Three steps, no detour.

01

Understand

Your business is the starting point. The conversation in packages two and three sets the reading against your experience.

02

Adjust

You confirm facts, prices, images and wording. What is not confirmed does not go on the page.

03

Hand over

Production, content, note, visibility elements. The handover prepares integration by your service provider.

Questions

What to settle before deciding.

On choosing

At CHF 1,200.–, is it exactly the page I have seen?

Yes. It is the page you saw under the link, with its texts, its design and its images. You also receive a short note on the design decisions and one consolidated round of feedback.

What is a consolidated round of feedback?

Your remarks are gathered in one place and worked in in a single pass. A new graphic direction or a wider scope is discussed beforehand and quoted if needed.

How is publication organised?

Your service provider integrates the page and sets it on your web address, within their budget. You receive the files: page, styles, images, elements for indexing, and a handover note.

When can search engine work begin?

The preview carries the instruction to stay out of result pages. The preparation targets the version published at your web address.

How is a package confirmed?

With a quotation stating scope, schedule, price excl. and incl. VAT, payment and the conditions for using the files. The order is placed by agreeing to the quotation.

How are texts and images used?

Your content is the material. Facts and images are confirmed with you; sources and licences are stated; the necessary permissions are obtained.

Can we go further?

Yes, when a precise question about the company's future arises — the collection, the phases of Alti Stickerei, the balance between Swiss manufacturing and fashion volume. Quoted after the conversation, without name and without price.

The vocabulary, plainly

SEO

The work of being found in search engines.

Search engine optimisation, also called organic search, without paid advertising. Position depends on the search engines; no package guarantees it.

AEO

The work on the answer an AI assistant gives.

Answer engine optimisation. The page serves as a reliable source when an assistant answers a question such as 'who embroiders for medicine in Switzerland?'. The same foundations as SEO. Google states that no special markup is required for its generative search. Citations remain the search engines' decision.

Indexing and noindex

Whether a page appears in results or not.

The preview carries the instruction to stay out of result pages during the exchange. It is removed when the page is published at your address.

Metadata

The title and description shown in results and in the tab.

The title names the page, the description sums it up in one sentence. Both are written from your confirmed content.

Heading hierarchy

The order of headings, from the main point to the parts.

H1 for the page's statement, H2 for sections, H3 for sub-sections. It tells readers and machines what matters more.

Alternative text

The description of an image for those who cannot see it.

A short sentence saying what the image shows. It serves blind visitors and is read by search engines.

Schema.org markup

The company's identity card for machines.

A structured description of name, address, telephone, year of foundation and activity, strictly on confirmed data.

Sharing information

What appears when the page is passed on.

Title, description and image that appear in a message or on a network when someone shares the link (Open Graph).

Handover note and handover

The 30 minutes in which the page is handed on.

A short note describes how the page is built and what your service provider needs. The handover answers their questions.

Web address and service provider

Where the page will live and who sets it up.

The page is published at the address you already own, by your service provider. The files are handed over so that they can be used without detour.

Excl. VAT

The price without value added tax.

The service is provided from France. Any Swiss VAT falls to the recipient, under the acquisition tax rules. Exact terms are stated in the quotation.

The high-rise on Bogenstrasse in St. Gallen
Your view of the proposal

You recognise your Bischoff Textil? Let us talk about what comes next.

One conversation is enough to confirm the package and set the date. Write to ia@veia.ai.

Talk to Christophe Picou See the page again